REEL

Branded content filmmaking offers us an unparalleled ability to reach and engage consumers while simultaneously letting brands stray away from scripted advertising formulas and tell stories about what they're passionate about.

THE TRIP

FERN / ROBY BRAND FILM

F / R INSTAGRAMS

SHOCKOE DENIM LOOKBOOK SPRING / SUMMER 2013

ADVENTURE-GRAMS

RPG / RVA \ FBM MUSIC + BMX

RPG playing "Lie Detester" at a secret hand-built bmx track in Richmond, VA. Shot entirely on GoPro Hero3s. Directed by Todd Wright & Jonathan Goldberg Riders: Steve Crandall, Michael Askew, Brad Puck, Evan Venditti, Creson Dude www.rpgva.bandcamp.com

A side portion of mostly raw rider footage from the RPG shoot. Secret, hand-built bmx track in Richmond, VA. Shot entirely on GoPro Hero3s. Directed by Todd Wright & Jonathan Goldberg Riders: Steve Crandall, Michael Askew, Brad Puck, Evan Venditti, Creson Dude

CHAPSTICK SESSIONS

You can do amazing things when your lips are happy and healthy.

FIBER ONE MAGIC BROWNIES

Our fictional trailer for “the next” Cheech & Chong movie launched Fiber One's 99 calorie Chewy Chocolate Brownie. Relying on our Boomer target's affection for the 60s comedy duo, we were able to read our strategic premise aloud during the final scene, "Now that you're getting older, you need a new kind of magic from your brownies." A truly bold and brave move for General Mills. Pairing Cheech & Chong with a Boomer-targeted health message and dose of comedy earned significant organic reach, including our favorite – a mention on NPR's Wait Wait Don't Tell Me.

(Press/Awards: CNN, ABC News, NPR, Fox News, Silver NY Addy, Ad Age, Ad Weekly, Archive Magazine)