Branded content filmmaking offers us an unparalleled ability to reach and engage consumers while simultaneously letting brands stray away from scripted advertising formulas and tell stories about what they're passionate about.
FERN / ROBY BRAND FILM
F / R INSTAGRAMS
SHOCKOE DENIM LOOKBOOK SPRING / SUMMER 2013
RPG / RVA \ FBM MUSIC + BMX
You can do amazing things when your lips are happy and healthy.
FIBER ONE MAGIC BROWNIES
Our fictional trailer for “the next” Cheech & Chong movie launched Fiber One's 99 calorie Chewy Chocolate Brownie. Relying on our Boomer target's affection for the 60s comedy duo, we were able to read our strategic premise aloud during the final scene, "Now that you're getting older, you need a new kind of magic from your brownies." A truly bold and brave move for General Mills. Pairing Cheech & Chong with a Boomer-targeted health message and dose of comedy earned significant organic reach, including our favorite – a mention on NPR's Wait Wait Don't Tell Me.
(Press/Awards: CNN, ABC News, NPR, Fox News, Silver NY Addy, Ad Age, Ad Weekly, Archive Magazine)
Fiber One - Coping With Disbelief
(Press: Communication Arts, Archive Magazine)