A For Adventure
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Cheerios

OOH / Digital Campaign Support
Campaign Microsite / Branded Content
User Generated Content Campaign
Viral / Experiential

 CHEERIOS 4 in 6  Eye-catching OOH experience for the 4 in 6 campaign.

CHEERIOS 4 in 6

Eye-catching OOH experience for the 4 in 6 campaign.

 The digital team built a larger engagement out of the campaign :30 spot, seamlessly synching the consumer journey of the campaign.

The digital team built a larger engagement out of the campaign :30 spot, seamlessly synching the consumer journey of the campaign.

Love your heart...

Love your heart...

...so you can do what you love. We created a user-generated experience for Cheerios where we invited people from all walks of life to tell us what they love to do – connecting it to Cheerios’ heart-healthy message.

 Our content came from stories from the street and video kits to tell let consumers film their own stories. The website featured a gallery of the films, and served as a hub for social media sharing.

Our content came from stories from the street and video kits to tell let consumers film their own stories. The website featured a gallery of the films, and served as a hub for social media sharing.

Custom designed video Story Kit to let consumer created user generated content.

Custom designed video Story Kit to let consumer created user generated content.

Branded Content / UGC

Branded Content / UGC

"JOE – SINGING"

Real interviews from the streets of New Orleans. Directed by the acclaimed and infamous Casey Neistat.

"CELIA – STORY KIT"

Cecilia, living in Gulfport, MS, sent in her Story Kit video documenting her love, quilting.