A For Adventure

Tales Of Adventure / A For Adventure's Blog

"Tales of Adventure" A for Adventure's official blog.

Posts tagged inspiration
Lamp, A Sequel 16 Years In The Making

Waaaaaaay back in the year 2002, director Spike Jonze working with agency Crispin Porter + Bogusky for IKEA, created one of the most celebrated, iconic, and unexpected ads of the century, Lamp.

It only took 12 years for someone to work up the nerve to attempt a sequel. Rethink Canada developed the creative concept, and after multiple directors demurred, Canadian director, Mark Zibert, stepped up to the plate – and hit a home run.

How Does It Feel?

"Bob Dylan is the father of my country. "Highway 61 Revisited" and "Bringing It All Back Home" were not only great records, but they were the first time I can remember being exposed to a truthful vision of the place I lived. The darkness and light were all there, the veil of illusion and deception ripped aside. He put his boot on the stultifying politeness and daily routine that covered corruption and decay. The world he described was all on view, in my little town, and spread out over the television that beamed into our isolated homes, but it went uncommented on and silently tolerated. He inspired me and gave me hope. He asked the questions everyone else was too frightened to ask, especially to a fifteen-year-old:"

“How does it feel... to be on your own?”

"A seismic gap had opened up between generations and you suddenly felt orphaned, abandoned amid the flow of history, your compass spinning, internally homeless. Bob pointed true north and served as a beacon to assist you in making your way through the new wilderness America had become. He planted a flag, wrote the songs, sang the words that were essential to the times, to the emotional and spiritual survival of so many young Americans at that moment."

"I had the opportunity to sing “The Times They Are A-Changin’” for Bob when he received the Kennedy Center Honors. We were alone together for a brief moment walking down a back stairwell when he thanked me for being there and said, 'If there’s anything I can ever do for you...' I thought, 'Are you kidding me?' and answered, 'It’s already been done.' - Bruce Springsteen


We're launching a new series of inspiration posts called #adventuremobile. This hashtag has popped up around the design / aesthetic minded community, mostly accompanying a photo of a pristine International Scout or anything to do with Westfalia. And while we love great cars and great gear, they are certainly not prerequisites for adventure. A conversation, a beat up pair of shoes, a song are all #adventuremobiles. We can't think of a better place to start than with Harlan Hubbard's Shantyboat...


“I had no theories to prove. I merely wanted to try living by my own hands, independent as far as possible from a system of division of labor in which the participant loses most of the pleasure of making and growing things for himself. I wanted to bring in my own fuel and smell its sweet smell as it burned on the hearth I had made. I wanted to grow my own food, catch it in the river, or forage after it. In short, I wanted to do as much as I could for myself, because I had already realized from partial experience the inexpressible joy of so doing.” – Harlan Hubbard

7 Lessons For Filmmakers From SXSW

From Indiewire...

Photo from Casey Neistat's Instagram

Photo from Casey Neistat's Instagram

The advice I give for filmmakers starting out is don’t wait for me. Don’t wait for the industry... It’s a mistake to wait for Hollywood to tell you you have a good idea. If you have a good idea, try to make it on your own as cheaply as possible… on your phone.
— Jason Blum
Ideas are cheap. Ideas are easy. Ideas are common. Everybody has ideas. Ideas are highly, highly overvalued. Execution is all that matters.
— Casey Neistat
There’s that maxim that luck is where opportunity meets preparation. So I think that opportunity has become something that’s ubiquitous and accessible to everyone. The internet is opportunity. We all have the same starting point. It’s what we do with that opportunity.
— Casey Neistat
The problem in the film industry is that people think they can do it themselves. They think that they matter more than the collective whole and I don’t agree with that, frankly. The most powerful thing that we can do is think outside of ourselves and work together to advance the things that matter most to us.
— Ted Hope
The best advice I can muster after exactly four years in this business [is]... don’t wait around for someone else to tell your story. Do it yourself by whatever means necessary.
— Lena Dunham
Tell the story you know... Stand up for your work and voice... Saying no is an amazing, amazing tool, but it’s also important to say yes.
— Lena Dunham
Listen to what the fans are saying and what they’re doing from a content creation side and what they want and what they expect so you can create and make for them. They can make or break a film. Between Twitter and Facebook, early word of mouth for a film can destroy it immediately or take something you’ve never heard of and make it a huge hit.
— Dana Brunetti
True Detective Title Sequence

This is a real geek-out entry. I expect to see a ton of reflection / silhouette work in the coming years.

We boarded out the sequence with full photographs very early on. The production was inspired by the work of photographer Richard Misrach. We started with that and also folded in other evocative and strangely beautiful shots of pollution, prostitution, and wildlife across the Gulf Coast. We didn’t have to use much imagery from the show itself. Many of our pictures of the cast come from the rushes, but they’re abstracted to the point where they don’t feel part of any specific scene.
— Elastic Creative Director, PATRICK CLAIR
...we took the shots from Misrach and others, and built them out as 3D projected scenes. We created low-poly geometry for truck stops, oil refineries, and more, and then projected landscape shots overtop, painting in details. Very slow virtual camera moves would then fly gently through these spaces, bringing them to life in 3D. These landscape and portrait elements would then be combined in a single comp with more spatial animation, focus effects, and lots of texture.

See the full article at Art Of The Title.