A For Adventure

Tales Of Adventure / A For Adventure's Blog

"Tales of Adventure" A for Adventure's official blog.

Posts tagged illustration
The Birth Of A Poster

Behind-the-scenes process of concepting, art directing and illustrating the 2015 Spoke & Hop Festival poster as told through comps and revisions between A For Adventure and illustrator Chris Huth.

A For Adventure's initial concept sketch and color palette.

A For Adventure's initial concept sketch and color palette.

Rough return sketch from illustrator.

Rough return sketch from illustrator.

First primary mockup.

First primary mockup.

Revision 2.

Revision 2.

A For Adventure's proposed adjustments to revision 2.

A For Adventure's proposed adjustments to revision 2.

Revision 3.

Revision 3.

Color exploration, Revision 4.

Color exploration, Revision 4.

Revision 5

Revision 5

Revision 6.

Revision 6.

Revision 7.

Revision 7.

A For Adventure's supplied comp / feedback.

A For Adventure's supplied comp / feedback.

Revision 8.

Revision 8.

Revision 9.

Revision 9.

Revision 10.

Revision 10.

Revision 11.

Revision 11.

Revision 12.

Revision 12.

Revision 13.

Revision 13.

Revision 14.

Revision 14.


BELOW: Final poster in multiple colorways with alterations by A For Adventure.

Initial concept sketch again for reference.

poster sketch.jpeg
Trapezium Brewing Co.

Our first salvo of branding, design and packaging for Trapezium Brewing Company. Our team has worked for many months, beginning with comprehensive strategic positioning, target research, market and competitive analysis. We then partnered closely with the leadership at Trapezium to help identify and define their brand DNA and brand point of view.

At its core, Trapezium stands for boldness, optimism, individualism, grit – they believe in everyone's ability to Craft Your Own Luck.

Often in advertising, a new assignment or client is a brief opportunity to try your hand at steering the brand's ship. With Trapezium, A For Adventure had the honor of helping to build the ship in its entirety. A new confident voice in Virginia's craft beer renaissance.

Branding Trapezium was a lesson that there is no cookie-cutter, no shortcut or package deal to building a great brand. We built a full system of matching and relating visual touchpoints, handcrafted and suited for each unique application.

Haiku-like Illustrations by Jacob Thomas depict moments of chance or skill, built to grab your attention and curiosity in a crowded marketplace.

See much of the rest of the work in our WORK section, here >>

We'll be posting more of our interior and exterior design of the brewhouse and beer garden, as well as a myriad of other touchpoints as they are produced.

Stroops - Heroic Dogs!

A feel-good brand for feel-good food – artisan hot dogs from the award-winning culinary team at Dutch & Co. Our mark was Inspired by the approachability of the menu, and the good-natured humor of our clients.

stroops-rva-logo

A stroop is a Dutch waffle, a delicious staple of the Dutch & Co. Saturday hot dog pop-up where the idea of a dedicated hot dog joint was born. We all loved saying and riffing on the word stroop, so much so that we decided it should be the name of the restaurant, rather than the original working name, Links.

stroops-cafe-set

Our assignment grew from logo and beverage labels to naming, brand positioning, website (coming soon), full restaurant ephemera and packaging, as well as exterior and interior design consulting.

stroops-facade-1
stroops-facade-2
stroops-facade-3

Every self-respecting hot dog joint needs a mascot, so of course there's Señor Stroops (or Admiral Stroops, depending on who you ask) – our heroic, Dutchman hot dog riding a penny-farthing bicycle.

stroops-tshirts
Welcome Lillian

We're quite pleased with a new poster we've been working on for Welcome, Lillian, a celebration and benefit for our friends Patrick, Megan, and their gorgeous new daughter Lillian...

We enlisted the help of Richmond artist and photographer, Cameron Charles Lewis, as illustrator, and our industrious and esteemed intern, José Ignacio D'Alta, assembled much of the final poster design. 

The poster will be an 18" x 24" two-color silk-screen, available for sale at the event and through A For Adventure. All proceeds go to benefit Patrick, Megan and Lillian.