A For Adventure

Tales Of Adventure / A For Adventure's Blog

"Tales of Adventure" A for Adventure's official blog.

Posts tagged graphic design
The Birth Of A Poster

Behind-the-scenes process of concepting, art directing and illustrating the 2015 Spoke & Hop Festival poster as told through comps and revisions between A For Adventure and illustrator Chris Huth.

A For Adventure's initial concept sketch and color palette.

A For Adventure's initial concept sketch and color palette.

Rough return sketch from illustrator.

Rough return sketch from illustrator.

First primary mockup.

First primary mockup.

Revision 2.

Revision 2.

A For Adventure's proposed adjustments to revision 2.

A For Adventure's proposed adjustments to revision 2.

Revision 3.

Revision 3.

Color exploration, Revision 4.

Color exploration, Revision 4.

Revision 5

Revision 5

Revision 6.

Revision 6.

Revision 7.

Revision 7.

A For Adventure's supplied comp / feedback.

A For Adventure's supplied comp / feedback.

Revision 8.

Revision 8.

Revision 9.

Revision 9.

Revision 10.

Revision 10.

Revision 11.

Revision 11.

Revision 12.

Revision 12.

Revision 13.

Revision 13.

Revision 14.

Revision 14.


BELOW: Final poster in multiple colorways with alterations by A For Adventure.

Initial concept sketch again for reference.

poster sketch.jpeg
Ardent / Reservoir Whiskey Collab

If we do say so ourselves, we've gotten pretty good at wine / spirit / craft beer packaging lately, so we were excited to be given the opportunity to design the label for an exciting collaboration between our client, Ardent Craft Ales, and Reservoir Distillery.

Ardent shipped Reservoir IPA, which Reservoir distilled into a spirit. Reservoir then aged the spirit in a variety of barrels new and used. Thanks to the IPA base, you might catch some hop notes in the finished spirit.
— Reservoir Distillery

Although our design do not make the final cut, we're still proud of how it turned out.

ardent-reservoir-label-detail
Flora / Return Of The Gig Poster

We've been busy here at AFA – so much so that we've fallen into a long spell of radio silence. We're very happy to break that silence by sharing some really fun event poster design work we've been kicking out for our friends at Flora.

Designing these posters has been both a fantastic exercise of our design muscles as well as a wonderful creative release.

This just covers the month of May. We'll have to publish a book of designs if we can make it to May 2018.

Rikki Shay & The Martin Ruthless with The Trillions.

Odin + Doll Baby.

Dance Party with Area Woman and Disco Cat.

Animal.

Chance Fischer with DJ Hoody and Farma Wes.

Secret Moths + Ora Cogan.

Sid Kingsley album release.

Lobo Marino + Yeni Nostalgi.

Mikrowaves.

Bassmint with DJ Mordecai, Ant Boogz and DJ Marc.

Pete Curry "Night Logic" re-release party.

Houdan The Mystic + Din.

DJ Lady Syren and Neili Neil.

Ashes with Headlessmantis.

Rumput + Kia Cavallaro.

Women's March Posters

Admittedly, it's pretty last minute to release poster designs for the Women's March on Washington, but we didn't get around to making any until just now.

If anyone is interested, all are available for download right here in this post, and if you're interested in prints, send us an email.

The posters are designed at 24"W x 30"H, and each leave a little room to cut a handhold at the bottom if you're printing them onto foam core or some other rigid paper.

Poster Ninja in Richmond is a good resource for printing onto paper or foam core with a fast turnaround.

Click each image for a hi-res download...


"Love Always Wins Eventually" Women's March Art Print

"Love Always Wins Eventually" Women's March Art Print


"Evil Little Weasels" Women's March Poster

"Evil Little Weasels" Women's March Poster


"Spoiled Man-Children" Women's March Poster

"Spoiled Man-Children" Women's March Poster


Last minute addition...

"Standing Up" Women's March Poster

"Standing Up" Women's March Poster

Trapezium's Custom Beer Menu / Keith Fabry Video

Trapezium Brewing needed a bold, unique, and customizable interior tap menu sign, and that's exactly what we gave them. Custom designed down to the quarter inch, the sign features interchangeable beer names and prices that easily slot in and out of each row.

Keith Fabry did a fantastic job printing the interchangeable signs, as well as almost every other piece of on-site signage, not to mention fabricating the tap handles in-house.

They've made a great promotional video which prominently features our interior and exterior signage designs for Trapezium.

Trapezium Brewing Co.

Our first salvo of branding, design and packaging for Trapezium Brewing Company. Our team has worked for many months, beginning with comprehensive strategic positioning, target research, market and competitive analysis. We then partnered closely with the leadership at Trapezium to help identify and define their brand DNA and brand point of view.

At its core, Trapezium stands for boldness, optimism, individualism, grit – they believe in everyone's ability to Craft Your Own Luck.

Often in advertising, a new assignment or client is a brief opportunity to try your hand at steering the brand's ship. With Trapezium, A For Adventure had the honor of helping to build the ship in its entirety. A new confident voice in Virginia's craft beer renaissance.

Branding Trapezium was a lesson that there is no cookie-cutter, no shortcut or package deal to building a great brand. We built a full system of matching and relating visual touchpoints, handcrafted and suited for each unique application.

Haiku-like Illustrations by Jacob Thomas depict moments of chance or skill, built to grab your attention and curiosity in a crowded marketplace.

See much of the rest of the work in our WORK section, here >>

We'll be posting more of our interior and exterior design of the brewhouse and beer garden, as well as a myriad of other touchpoints as they are produced.

The Making Of An Icon: A History Lesson From Art Chantry

The legendary / infamous designer, Art Chantry, reminds us of the value of a concept...

The idea back then was to NEVER give a client a perfect finished comp. You didn’t want them to see the finish until it came off the press looking brilliant and magical. We presented IDEAS as rough sketches to get the client personally invested in the process.
— Art Chantry

"This is a series of images showing a rough step-by-step of Grace Jones cover image for her "jungle fever" lp. the first image is the initial rough sketch. it's a lot different than those perfect "exactly as printed" comps you computer whizbangs give to your clients today, eh?"

"The next image is the actual photograph as taken in the studio (just one of several snaps). The third is the a cut-up and pasted together layout/image of the what the final photo was intended to look like BEFORE AIRBRUSHING. This is the stage that is so astonishing – look at what we had to do. photographs were not ever done 'in camera'. They were done as constructions on drawings boards. Honest."

"The final image is the photo as it was seen on the actual lp cover. It's virtually a completely new image. It's an illustration – a construction – that looks just like a photograph. The whole process was about total control and manipulation of the image created to exert total control and manipulation of the viewer. That is still the goal even today."