A For Adventure

Tales Of Adventure / A For Adventure's Blog

"Tales of Adventure" A for Adventure's official blog.

Posts tagged client work
Ardent / Reservoir Whiskey Collab

If we do say so ourselves, we've gotten pretty good at wine / spirit / craft beer packaging lately, so we were excited to be given the opportunity to design the label for an exciting collaboration between our client, Ardent Craft Ales, and Reservoir Distillery.

Ardent shipped Reservoir IPA, which Reservoir distilled into a spirit. Reservoir then aged the spirit in a variety of barrels new and used. Thanks to the IPA base, you might catch some hop notes in the finished spirit.
— Reservoir Distillery

Although our design do not make the final cut, we're still proud of how it turned out.

ardent-reservoir-label-detail
Trapezium's Custom Beer Menu / Keith Fabry Video

Trapezium Brewing needed a bold, unique, and customizable interior tap menu sign, and that's exactly what we gave them. Custom designed down to the quarter inch, the sign features interchangeable beer names and prices that easily slot in and out of each row.

Keith Fabry did a fantastic job printing the interchangeable signs, as well as almost every other piece of on-site signage, not to mention fabricating the tap handles in-house.

They've made a great promotional video which prominently features our interior and exterior signage designs for Trapezium.

Westray's Finest - Washington Post

We love some good press!

"adorable"

"His truck, decorated with wood paneling and illustrations of hot air balloons and clouds, looks like it drove right out of the movie 'Up.'"

And this adorability™ is not an accident. The A For Adventure team, led by designer Nichole Heisler, has worked tirelessly to achieve maximum, concentrated cuteness.

westrays-finest-logo
westrays-truck-comped1
westrays-truck-comped2

Three cheers for the team – Nichole, Mira, and José – and for hard work paying off with great recognition!

Pratham USA's 2013 Annual Report

We're so excited to share some spreads from our recently released Annual Report for Pratham USA.

The illiterate population in India is roughly the population of the United States. Most are living in poverty, and are frequent victims of discrimination and abuse. Pratham believes that permanent change – freedom from this cycle of poverty – can only come from education. Their unique method and model effectively and easily teaches young and old basic literacy and arithmetic, no matter what language or dialect.

Cover

PrathamUSA_Annual_Report_2013_v217.jpg
Shockoe D-D-Denim

Gosh, we've been busy putting out the latest Shockoe Denim materials! Here's a first look at the new Lookbook 4-panel accordion fold and the rear-pocket "flashers".

Shockoe Denim Lookbook 2015, showcasing amazing new washes and lines. Cover is far right. Backcover far left.

Lookbook opens to spread on the left. Gorgeous on Neenah Royal Sundance Felt.

Rear-pocket "Flashers", one color with foil-stamped leaf logo. 

Sure Hand

We're very excited to finally get to work with Ross / Sure Hand Signs over at Little House.

When A For Adventure first designed the signage for Little House's storefront, we embarked on an exhaustive but ultimately failed search for hand-letterers, and ended up having to settle for vinyl and Signgold. Now that we've been hipped to Sure Hand, we look forward to keeping him busy all over town.

Anatomy Of An Unexpe-( Spec )-ted Brand Redesign

A For Adventure has been lucky enough to work with ART 180, an incredible Richmond non-profit, since 2000. During a series of strategic work sessions with us in 2013, the ART 180 staff mentioned that it had been many years since their stationery system was updated, and we offered to pitch in on the redesign.

As we began our initial research stage, we realized we did not have a working version of the ART 180 logo. Instead of bothering them for a file, we decided to build a rough, stand-in logo, to be replaced later with the original when we were ready to build our presentation. Our revelation came when our stand-in exposed opportunities beyond the original.

Original ART 180 logo by Anne Chamblin.

Original ART 180 logo by Anne Chamblin.

The current ART 180 logo was designed by a wonderfully talented Richmond artist, Anne Chamblin, in 1998. Anne used her background in painting and printmaking to hand-carve a potato print; the scan of that original stamp is still in use today. The ART 180 logo is literally a one of a kind impression – a piece of art and a moment in time. The scanned logo captures the unique textures created by Anne's carving and the surface of the potato.

We love Anne's logo. It has so many qualities of a great mark; elegant, recognizable, contextual and relevant. Our more stylistically refined stand-in, however, revealed the original might lack a property critical to the ART 180 brand – the freedom of individual expression. The ART 180 logo is frozen – it can't be redrawn, spray painted, lit up in neon nor welded onto steel. It is fixed like amber in it's original execution – that one, fateful stamp.

A For Adventure's ART 180 logo reinterpretation.

In the spirit of rejuvenation, we chose fresh and current typefaces with whimsy and presence.

In keeping with a recurring theme at A For Adventure, our color palette recommendation is bold, optimistic, and unexpected.

newart180color

The mark travels well into mobile, stationary, and any other possible canvas.

bigart180comp

"it's like having your mechanic buy you a new car instead of repairing your old one..."

At the end of the day, an unexpected rebrand is one of the last things any company wants to see from their agency. Rebrands can be expensive, but more importantly, they play on emotional connections and attachments the staff and the public have created with the brand.

I'd bet it's like having your mechanic buy you a new car instead of repairing your old one... regardless, ART 180 politely passed on this redesign for now, but did get to enjoy the rare chance to look in the mirror and reimagine themselves, even if only for a few minutes in an otherwise mundane series of meetings.