Just a handful out of the hundreds of marketing emails we've created for Shockoe Atelier over the years...
A Thanksgiving message from our clients / friends at Shockoe Atelier...
"Let me introduce you to Yolanda “La Jefa” aka the boss lady. If you own a pair of Shockoes they’ve passed through her hands at some point.
Yolanda was born in Juarez, Mexico and moved to Texas after falling in love with a young soldier, Roberto, on leave from Fort Bliss.
Like many families in the service they moved all over the country until they settled in the Richmond area where Roberto served as a drill sergeant at Fort Lee. Yolanda has two sons, Roberto Jr, an industrial mechanic, and William, a firefighter and volunteer EMT.
I was born in Washington, D.C., the son of Brigitte and Pierre Lupesco who immigrated here from France and Romania respectively.
Shockoe Atelier is a funny collection of French, Korean, Mexican, Guatemalan, Scottish, German, English and so on – brought together by fate or circumstance. We have the gumption to endeavor to make a line of classic American apparel in an old cinderblock box of a building in a part of Richmond most known for flooding and the slave trade.
Thanksgiving feels like the perfect time to try to elaborate on our story and our values – a uniquely American holiday that celebrates the coming together of cultures in peace and friendship, sharing prosperity, traditions, and food.
In our own way we celebrate Thanksgiving every Friday at the shop over our staff lunch – especially when Yolanda makes the most amazing arroz con gandules this side of Puerto Rico.
We are thankful for Yolanda and the rest of our staff, family, and friends – and especially our supporters / customers.
Thank you all and have a wonderful holiday!
Founder, Shockoe Atelier"
Although our design do not make the final cut, we're still proud of how it turned out.
We've been busy here at AFA – so much so that we've fallen into a long spell of radio silence. We're very happy to break that silence by sharing some really fun event poster design work we've been kicking out for our friends at Flora.
Designing these posters has been both a fantastic exercise of our design muscles as well as a wonderful creative release.
This just covers the month of May. We'll have to publish a book of designs if we can make it to May 2018.
Admittedly, it's pretty last minute to release poster designs for the Women's March on Washington, but we didn't get around to making any until just now.
If anyone is interested, all are available for download right here in this post, and if you're interested in prints, send us an email.
The posters are designed at 24"W x 30"H, and each leave a little room to cut a handhold at the bottom if you're printing them onto foam core or some other rigid paper.
Poster Ninja in Richmond is a good resource for printing onto paper or foam core with a fast turnaround.
Click each image for a hi-res download...
Last minute addition...
Trapezium Brewing needed a bold, unique, and customizable interior tap menu sign, and that's exactly what we gave them. Custom designed down to the quarter inch, the sign features interchangeable beer names and prices that easily slot in and out of each row.
Keith Fabry did a fantastic job printing the interchangeable signs, as well as almost every other piece of on-site signage, not to mention fabricating the tap handles in-house.
They've made a great promotional video which prominently features our interior and exterior signage designs for Trapezium.
A smattering of stress-relieving clientless design we've been messing around with lately...
Fun Oregon Hill badge.
"Support Kuba Kuba" reissue colorways.
Our first salvo of branding, design and packaging for Trapezium Brewing Company. Our team has worked for many months, beginning with comprehensive strategic positioning, target research, market and competitive analysis. We then partnered closely with the leadership at Trapezium to help identify and define their brand DNA and brand point of view.
At its core, Trapezium stands for boldness, optimism, individualism, grit – they believe in everyone's ability to Craft Your Own Luck.
Often in advertising, a new assignment or client is a brief opportunity to try your hand at steering the brand's ship. With Trapezium, A For Adventure had the honor of helping to build the ship in its entirety. A new confident voice in Virginia's craft beer renaissance.
Branding Trapezium was a lesson that there is no cookie-cutter, no shortcut or package deal to building a great brand. We built a full system of matching and relating visual touchpoints, handcrafted and suited for each unique application.
Haiku-like Illustrations by Jacob Thomas depict moments of chance or skill, built to grab your attention and curiosity in a crowded marketplace.
See much of the rest of the work in our WORK section, here >>
We'll be posting more of our interior and exterior design of the brewhouse and beer garden, as well as a myriad of other touchpoints as they are produced.