A For Adventure

Tales Of Adventure / A For Adventure's Blog

"Tales of Adventure" A for Adventure's official blog.

When We Talk About "Brand Values"

A Thanksgiving message from our clients / friends at Shockoe Atelier...

"Let me introduce you to Yolanda “La Jefa” aka the boss lady. If you own a pair of Shockoes they’ve passed through her hands at some point.

Yolanda was born in Juarez, Mexico and moved to Texas after falling in love with a young soldier, Roberto, on leave from Fort Bliss.

Like many families in the service they moved all over the country until they settled in the Richmond area where Roberto served as a drill sergeant at Fort Lee. Yolanda has two sons, Roberto Jr, an industrial mechanic, and William, a firefighter and volunteer EMT.

I was born in Washington, D.C., the son of Brigitte and Pierre Lupesco who immigrated here from France and Romania respectively.

When we say that our products are “Made By Immigrants In The U.S.A.” it is also our way of saying made by Americans, as it is our belief that we are all immigrants here of one kind or another.

Shockoe Atelier is a funny collection of French, Korean, Mexican, Guatemalan, Scottish, German, English and so on – brought together by fate or circumstance. We have the gumption to endeavor to make a line of classic American apparel in an old cinderblock box of a building in a part of Richmond most known for flooding and the slave trade.

Thanksgiving feels like the perfect time to try to elaborate on our story and our values – a uniquely American holiday that celebrates the coming together of cultures in peace and friendship, sharing prosperity, traditions, and food.

In our own way we celebrate Thanksgiving every Friday at the shop over our staff lunch – especially when Yolanda makes the most amazing arroz con gandules this side of Puerto Rico.

We are thankful for Yolanda and the rest of our staff, family, and friends – and especially our supporters / customers.

Thank you all and have a wonderful holiday!

Anthony Lupesco

Founder, Shockoe Atelier"

Hiding In Plain Sight

Richmond, the little just-slightly-Southern burg we call home, tends to be particular about who and what it celebrates. We love our underdogs and our "weirdos", yet we also star-gaze like champs. That leaves a lot of room in between, and we have some real superstars hiding here in plain sight, and Sean Wotherspoon / Round Two is one of the most (least?) prominent examples.

Sean Wotherspoon started Round Two, a sneaker and street style obsessed "men's boutique", right on here on Broad St. in 2013, and in such a small amount of time has grown to have stores in LA and New York, and to be considered the premier source for vintage footwear for a whos-who of urban trendsetters.

Sean is not simply a walking footwear Wikipedia, he's graduated to a bona fide shoe designer after winning Nike's Vote Foreward Air Max 97 competition by a landslide.

Designed to age and fray with grace, Sean's Air Max's are a beautiful blend of vintage and future – simultaneously loud and understated.

We look forward to seeing what Sean has in store for fashion, design, and retail, and will do our small part to shine a brighter light on this star rising out of Richmond.

Ardent / Reservoir Whiskey Collab

If we do say so ourselves, we've gotten pretty good at wine / spirit / craft beer packaging lately, so we were excited to be given the opportunity to design the label for an exciting collaboration between our client, Ardent Craft Ales, and Reservoir Distillery.

Ardent shipped Reservoir IPA, which Reservoir distilled into a spirit. Reservoir then aged the spirit in a variety of barrels new and used. Thanks to the IPA base, you might catch some hop notes in the finished spirit.
— Reservoir Distillery

Although our design do not make the final cut, we're still proud of how it turned out.

ardent-reservoir-label-detail
Flora / Return Of The Gig Poster

We've been busy here at AFA – so much so that we've fallen into a long spell of radio silence. We're very happy to break that silence by sharing some really fun event poster design work we've been kicking out for our friends at Flora.

Designing these posters has been both a fantastic exercise of our design muscles as well as a wonderful creative release.

This just covers the month of May. We'll have to publish a book of designs if we can make it to May 2018.

Rikki Shay & The Martin Ruthless with The Trillions.

Odin + Doll Baby.

Dance Party with Area Woman and Disco Cat.

Animal.

Chance Fischer with DJ Hoody and Farma Wes.

Secret Moths + Ora Cogan.

Sid Kingsley album release.

Lobo Marino + Yeni Nostalgi.

Mikrowaves.

Bassmint with DJ Mordecai, Ant Boogz and DJ Marc.

Pete Curry "Night Logic" re-release party.

Houdan The Mystic + Din.

DJ Lady Syren and Neili Neil.

Ashes with Headlessmantis.

Rumput + Kia Cavallaro.

Women's March Posters

Admittedly, it's pretty last minute to release poster designs for the Women's March on Washington, but we didn't get around to making any until just now.

If anyone is interested, all are available for download right here in this post, and if you're interested in prints, send us an email.

The posters are designed at 24"W x 30"H, and each leave a little room to cut a handhold at the bottom if you're printing them onto foam core or some other rigid paper.

Poster Ninja in Richmond is a good resource for printing onto paper or foam core with a fast turnaround.

Click each image for a hi-res download...


"Love Always Wins Eventually" Women's March Art Print

"Love Always Wins Eventually" Women's March Art Print


"Evil Little Weasels" Women's March Poster

"Evil Little Weasels" Women's March Poster


"Spoiled Man-Children" Women's March Poster

"Spoiled Man-Children" Women's March Poster


Last minute addition...

"Standing Up" Women's March Poster

"Standing Up" Women's March Poster

Trapezium's Custom Beer Menu / Keith Fabry Video

Trapezium Brewing needed a bold, unique, and customizable interior tap menu sign, and that's exactly what we gave them. Custom designed down to the quarter inch, the sign features interchangeable beer names and prices that easily slot in and out of each row.

Keith Fabry did a fantastic job printing the interchangeable signs, as well as almost every other piece of on-site signage, not to mention fabricating the tap handles in-house.

They've made a great promotional video which prominently features our interior and exterior signage designs for Trapezium.

How Does It Feel?

"Bob Dylan is the father of my country. "Highway 61 Revisited" and "Bringing It All Back Home" were not only great records, but they were the first time I can remember being exposed to a truthful vision of the place I lived. The darkness and light were all there, the veil of illusion and deception ripped aside. He put his boot on the stultifying politeness and daily routine that covered corruption and decay. The world he described was all on view, in my little town, and spread out over the television that beamed into our isolated homes, but it went uncommented on and silently tolerated. He inspired me and gave me hope. He asked the questions everyone else was too frightened to ask, especially to a fifteen-year-old:"

“How does it feel... to be on your own?”

"A seismic gap had opened up between generations and you suddenly felt orphaned, abandoned amid the flow of history, your compass spinning, internally homeless. Bob pointed true north and served as a beacon to assist you in making your way through the new wilderness America had become. He planted a flag, wrote the songs, sang the words that were essential to the times, to the emotional and spiritual survival of so many young Americans at that moment."

"I had the opportunity to sing “The Times They Are A-Changin’” for Bob when he received the Kennedy Center Honors. We were alone together for a brief moment walking down a back stairwell when he thanked me for being there and said, 'If there’s anything I can ever do for you...' I thought, 'Are you kidding me?' and answered, 'It’s already been done.' - Bruce Springsteen