A For Adventure

Tales Of Adventure / A For Adventure's Blog

"Tales of Adventure" A for Adventure's official blog.

Flora / Return Of The Gig Poster

We've been busy here at AFA – so much so that we've fallen into a long spell of radio silence. We're very happy to break that silence by sharing some really fun event poster design work we've been kicking out for our friends at Flora.

Designing these posters has been both a fantastic exercise of our design muscles as well as a wonderful creative release.

This just covers the month of May. We'll have to publish a book of designs if we can make it to May 2018.

Rikki Shay & The Martin Ruthless with The Trillions.

Odin + Doll Baby.

Dance Party with Area Woman and Disco Cat.

Animal.

Chance Fischer with DJ Hoody and Farma Wes.

Secret Moths + Ora Cogan.

Sid Kingsley album release.

Lobo Marino + Yeni Nostalgi.

Mikrowaves.

Bassmint with DJ Mordecai, Ant Boogz and DJ Marc.

Pete Curry "Night Logic" re-release party.

Houdan The Mystic + Din.

DJ Lady Syren and Neili Neil.

Ashes with Headlessmantis.

Rumput + Kia Cavallaro.

Women's March Posters

Admittedly, it's pretty last minute to release poster designs for the Women's March on Washington, but we didn't get around to making any until just now.

If anyone is interested, all are available for download right here in this post, and if you're interested in prints, send us an email.

The posters are designed at 24"W x 30"H, and each leave a little room to cut a handhold at the bottom if you're printing them onto foam core or some other rigid paper.

Poster Ninja in Richmond is a good resource for printing onto paper or foam core with a fast turnaround.

Click each image for a hi-res download...


"Love Always Wins Eventually" Women's March Art Print

"Love Always Wins Eventually" Women's March Art Print


"Evil Little Weasels" Women's March Poster

"Evil Little Weasels" Women's March Poster


"Spoiled Man-Children" Women's March Poster

"Spoiled Man-Children" Women's March Poster


Last minute addition...

"Standing Up" Women's March Poster

"Standing Up" Women's March Poster

Trapezium's Custom Beer Menu / Keith Fabry Video

Trapezium Brewing needed a bold, unique, and customizable interior tap menu sign, and that's exactly what we gave them. Custom designed down to the quarter inch, the sign features interchangeable beer names and prices that easily slot in and out of each row.

Keith Fabry did a fantastic job printing the interchangeable signs, as well as almost every other piece of on-site signage, not to mention fabricating the tap handles in-house.

They've made a great promotional video which prominently features our interior and exterior signage designs for Trapezium.

How Does It Feel?

"Bob Dylan is the father of my country. "Highway 61 Revisited" and "Bringing It All Back Home" were not only great records, but they were the first time I can remember being exposed to a truthful vision of the place I lived. The darkness and light were all there, the veil of illusion and deception ripped aside. He put his boot on the stultifying politeness and daily routine that covered corruption and decay. The world he described was all on view, in my little town, and spread out over the television that beamed into our isolated homes, but it went uncommented on and silently tolerated. He inspired me and gave me hope. He asked the questions everyone else was too frightened to ask, especially to a fifteen-year-old:"

“How does it feel... to be on your own?”

"A seismic gap had opened up between generations and you suddenly felt orphaned, abandoned amid the flow of history, your compass spinning, internally homeless. Bob pointed true north and served as a beacon to assist you in making your way through the new wilderness America had become. He planted a flag, wrote the songs, sang the words that were essential to the times, to the emotional and spiritual survival of so many young Americans at that moment."

"I had the opportunity to sing “The Times They Are A-Changin’” for Bob when he received the Kennedy Center Honors. We were alone together for a brief moment walking down a back stairwell when he thanked me for being there and said, 'If there’s anything I can ever do for you...' I thought, 'Are you kidding me?' and answered, 'It’s already been done.' - Bruce Springsteen

Trapezium Brewing Co.

Our first salvo of branding, design and packaging for Trapezium Brewing Company. Our team has worked for many months, beginning with comprehensive strategic positioning, target research, market and competitive analysis. We then partnered closely with the leadership at Trapezium to help identify and define their brand DNA and brand point of view.

At its core, Trapezium stands for boldness, optimism, individualism, grit – they believe in everyone's ability to Craft Your Own Luck.

Often in advertising, a new assignment or client is a brief opportunity to try your hand at steering the brand's ship. With Trapezium, A For Adventure had the honor of helping to build the ship in its entirety. A new confident voice in Virginia's craft beer renaissance.

Branding Trapezium was a lesson that there is no cookie-cutter, no shortcut or package deal to building a great brand. We built a full system of matching and relating visual touchpoints, handcrafted and suited for each unique application.

Haiku-like Illustrations by Jacob Thomas depict moments of chance or skill, built to grab your attention and curiosity in a crowded marketplace.

See much of the rest of the work in our WORK section, here >>

We'll be posting more of our interior and exterior design of the brewhouse and beer garden, as well as a myriad of other touchpoints as they are produced.

Instagram's Multiple Accounts Feature And 5-Dos And Don'ts Of Social Media Brand Management
instagram-multiple-accounts

Those of us who maintain not only our personal social media presence, but those of our business, employers, and clients are breathing a long-awaited sigh of relief as Instagram announces their new multiple accounts feature.

While constantly switching between multiple accounts, user names, and passwords has been made significantly easier, the addition of this feature highlights the delicate dance brand managers navigate throughout the week. For many, it can be a form of Brand Personality Disorder™ (BPD) – where do I stop and the brand begin?

As BPD becomes increasingly more common, we thought a few basic rules – dos and don'ts – might be in order:

5 BRAND DON'TS FOR SOCIAL MEDIA

5. Go easy on the discount offers. Sales are sometimes necessary not to mention effective, but constantly being on sale is not only boring for your followers, it cheapens your overall brand image.

4. DON'T post poorly lit, unappetizing, boring, irrelevant or simply bad photographs. Not all of us are born with an eye or technique for photography, but your brand's image is at stake, so class it up!

3. DON'T use comments to insert your brand into a conversation merely for exposure. Bad manners, yo.

2. DON'T over-hashtag #feelingblessed. Keep your hashtags relevant and specific to your posts #kanyewestlovesme

1. DON'T make yourself a brand mascot! More often than not, you personally are not the brand (unless you are). Your life, your cat, new car, and the dinner you are eating are all riveting, but are they the "brand", "on-brand" and serving the goals and strategies of the business and / or connecting with your customers or clients?

5 BRAND DOS FOR SOCIAL MEDIA

5. DO know who your brand is. Create an aesthetic, a tone of voice, and basic set of brand values and stick to them. It looks weird to be luxury one day and discount the next.

4. DO know who you're talking to. Why are they following you? How can you help, inspire, or inform them?

3. DO make a plan, a content calendar, a social media strategy. For brands, social media should not be a toy or a recreational device; it's a tool to accomplish your brand's goals, and if it isn't, it's a highly effective waste of your time – at best.

2. DO have something to say. Have a point of view. Create relevant content, whether it's written, drawn, filmed or photographed. I know it's a lot harder to make stuff than not to make stuff, but if your brand is boring, irrelevant, or simply absent, what message is that sending to your customers?

1. DO be a good friend! Celebrate your followers accomplishments. Take part in relevant discussions with your brand POV. Just like "real life", it's not always about you. It's about fostering community, affinity, and trying to make long-term friends / customers. :-)

What are your dos and don'ts?

A Lesson In "Core Values" From Steve Jobs

In 1997, Steve Jobs returned to Apple as CEO after being forced to resign by his board of directors in 1985. After 12 years of mismanagement – pre-iPhone and pre-iPod even, Apple's marketshare was in the basement. Steve needed to rebuild the company from the ground up, and the first place he started was with the Apple brand itself. Steve rehired the Chiat Day agency, and began an intensive, eight-week sprint to find and define their brand's "core value." What follows is an incredible speech Steve gave internally at Apple, revealing their motivation, thinking, and ultimately the first salvo in what would come to be known as the "Think Different" ad campaign.


TRANSCRIPT:

“To me, marketing is about values. This is a very complicated world; it’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us. Now, Apple fortunately is one of the half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony, it is one of the greats of the greats. Not just in this country but all around the globe. And – but even a great brand needs investment and caring if it’s going to retain its relevance and vitality."

"And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back. The way to do that is not to talk about the speeds and fees, it’s not to talk about MIPS and megahertz, it’s not to talk about why we’re better than Windows."

"The dairy industry tried for twenty years to convince you that milk was good for you. It's a lie but they tried anyway. And the sales were going like this. And then they tried Got Milk and the sales are going like this. Got Milk doesn’t even talk about the product – as a matter of fact it focuses on the absence of the product. But the best example of all and one of the greatest jobs of marketing that the universe has ever seen is Nike. Remember, Nike sells the commodity. They sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product, they don’t ever tell you about their air soles and why they're better than Reebok’s air soles."

"What is Nike doing in their advertising? They honor great athletes and they honor great athletics." 

"That’s who they are, that’s what they are about."

"Apple spends a fortune on advertising. You'd never know it. You'd never know it. So when I got here, Apple just fired their agency we're doing a competition with twenty-three agencies that you know four years from now we would pick one and we blew that up and we hired Chiat-Day – the ad agency that I was fortunate enough to work with years ago. We created some award-winning work including the commercial voted the best ad ever made – "1984," by advertising professionals. And we started working about eight weeks ago and the question we asked was: Our customers want to know who is Apple and what is it that we stand for? Where do we fit in this world? And what we are about isn’t making boxes for people to get their jobs done, although we do that well. We do that better than almost anybody in some cases. But Apple’s about something more than that."

"Apple at the core – its core value is that we believe that people with passion can change the world for the better."

"That’s what we believe. And we had the opportunity to work with people like that. We have the opportunity to work with people like you, with software developers, with customers who have done it in some big and some small ways. And we believe that in this world people can change it for the better. And that those people who are crazy enough to think they can change the world are the ones that actually do."

"And so what we’re going to do in our first brand marketing campaign in several years is to get back to that core value. A lot of things have changed. The market is a totally different place than it was a decade ago and Apple is totally different. Apple’s place in it is totally different. And believe me, the products and the distribution strategy and the manufacturing are totally different and we understand that. But values and core values, those things shouldn’t change. The things that Apple believed in at its core are the same things that Apple really stands for today. And so we wanted to find a way to communicate this and what we have is something that I am very moved by it – it honors those people who have changed the world. Some of them are living and some of them are not, but the ones that aren’t, as you’ll see, we know that if they’d ever used a computer it would have been a Mac."

"And the theme of the campaign is “Think Different”. It’s the people honoring the people who think different and who moves this world forward. And it is what we are about. It touches the soul of this company. So I’m going ahead and roll it and I hope that you feel the same way about it that I do."

Here’s to the crazy ones – the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. But the only thing you can’t do is ignore them because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.