Although our design do not make the final cut, we're still proud of how it turned out.
We've been busy here at AFA – so much so that we've fallen into a long spell of radio silence. We're very happy to break that silence by sharing some really fun event poster design work we've been kicking out for our friends at Flora.
Designing these posters has been both a fantastic exercise of our design muscles as well as a wonderful creative release.
This just covers the month of May. We'll have to publish a book of designs if we can make it to May 2018.
Admittedly, it's pretty last minute to release poster designs for the Women's March on Washington, but we didn't get around to making any until just now.
If anyone is interested, all are available for download right here in this post, and if you're interested in prints, send us an email.
The posters are designed at 24"W x 30"H, and each leave a little room to cut a handhold at the bottom if you're printing them onto foam core or some other rigid paper.
Poster Ninja in Richmond is a good resource for printing onto paper or foam core with a fast turnaround.
Click each image for a hi-res download...
Last minute addition...
Trapezium Brewing needed a bold, unique, and customizable interior tap menu sign, and that's exactly what we gave them. Custom designed down to the quarter inch, the sign features interchangeable beer names and prices that easily slot in and out of each row.
Keith Fabry did a fantastic job printing the interchangeable signs, as well as almost every other piece of on-site signage, not to mention fabricating the tap handles in-house.
They've made a great promotional video which prominently features our interior and exterior signage designs for Trapezium.
"Bob Dylan is the father of my country. "Highway 61 Revisited" and "Bringing It All Back Home" were not only great records, but they were the first time I can remember being exposed to a truthful vision of the place I lived. The darkness and light were all there, the veil of illusion and deception ripped aside. He put his boot on the stultifying politeness and daily routine that covered corruption and decay. The world he described was all on view, in my little town, and spread out over the television that beamed into our isolated homes, but it went uncommented on and silently tolerated. He inspired me and gave me hope. He asked the questions everyone else was too frightened to ask, especially to a fifteen-year-old:"
“How does it feel... to be on your own?”
"A seismic gap had opened up between generations and you suddenly felt orphaned, abandoned amid the flow of history, your compass spinning, internally homeless. Bob pointed true north and served as a beacon to assist you in making your way through the new wilderness America had become. He planted a flag, wrote the songs, sang the words that were essential to the times, to the emotional and spiritual survival of so many young Americans at that moment."
"I had the opportunity to sing “The Times They Are A-Changin’” for Bob when he received the Kennedy Center Honors. We were alone together for a brief moment walking down a back stairwell when he thanked me for being there and said, 'If there’s anything I can ever do for you...' I thought, 'Are you kidding me?' and answered, 'It’s already been done.' - Bruce Springsteen
A smattering of stress-relieving clientless design we've been messing around with lately...
Fun Oregon Hill badge.
"Support Kuba Kuba" reissue colorways.
Our first salvo of branding, design and packaging for Trapezium Brewing Company. Our team has worked for many months, beginning with comprehensive strategic positioning, target research, market and competitive analysis. We then partnered closely with the leadership at Trapezium to help identify and define their brand DNA and brand point of view.
At its core, Trapezium stands for boldness, optimism, individualism, grit – they believe in everyone's ability to Craft Your Own Luck.
Often in advertising, a new assignment or client is a brief opportunity to try your hand at steering the brand's ship. With Trapezium, A For Adventure had the honor of helping to build the ship in its entirety. A new confident voice in Virginia's craft beer renaissance.
Branding Trapezium was a lesson that there is no cookie-cutter, no shortcut or package deal to building a great brand. We built a full system of matching and relating visual touchpoints, handcrafted and suited for each unique application.
Haiku-like Illustrations by Jacob Thomas depict moments of chance or skill, built to grab your attention and curiosity in a crowded marketplace.
See much of the rest of the work in our WORK section, here >>
We'll be posting more of our interior and exterior design of the brewhouse and beer garden, as well as a myriad of other touchpoints as they are produced.