A For Adventure

Tales Of Adventure / A For Adventure's Blog

"Tales of Adventure" A for Adventure's official blog.

Ardent / Reservoir Whiskey Collab

If we do say so ourselves, we've gotten pretty good at wine / spirit / craft beer packaging lately, so we were excited to be given the opportunity to design the label for an exciting collaboration between our client, Ardent Craft Ales, and Reservoir Distillery.

Ardent shipped Reservoir IPA, which Reservoir distilled into a spirit. Reservoir then aged the spirit in a variety of barrels new and used. Thanks to the IPA base, you might catch some hop notes in the finished spirit.
— Reservoir Distillery

Although our design do not make the final cut, we're still proud of how it turned out.

ardent-reservoir-label-detail
Flora / Return Of The Gig Poster

We've been busy here at AFA – so much so that we've fallen into a long spell of radio silence. We're very happy to break that silence by sharing some really fun event poster design work we've been kicking out for our friends at Flora.

Designing these posters has been both a fantastic exercise of our design muscles as well as a wonderful creative release.

This just covers the month of May. We'll have to publish a book of designs if we can make it to May 2018.

Rikki Shay & The Martin Ruthless with The Trillions.

Odin + Doll Baby.

Dance Party with Area Woman and Disco Cat.

Animal.

Chance Fischer with DJ Hoody and Farma Wes.

Secret Moths + Ora Cogan.

Sid Kingsley album release.

Lobo Marino + Yeni Nostalgi.

Mikrowaves.

Bassmint with DJ Mordecai, Ant Boogz and DJ Marc.

Pete Curry "Night Logic" re-release party.

Houdan The Mystic + Din.

DJ Lady Syren and Neili Neil.

Ashes with Headlessmantis.

Rumput + Kia Cavallaro.

Women's March Posters

Admittedly, it's pretty last minute to release poster designs for the Women's March on Washington, but we didn't get around to making any until just now.

If anyone is interested, all are available for download right here in this post, and if you're interested in prints, send us an email.

The posters are designed at 24"W x 30"H, and each leave a little room to cut a handhold at the bottom if you're printing them onto foam core or some other rigid paper.

Poster Ninja in Richmond is a good resource for printing onto paper or foam core with a fast turnaround.

Click each image for a hi-res download...


"Love Always Wins Eventually" Women's March Art Print

"Love Always Wins Eventually" Women's March Art Print


"Evil Little Weasels" Women's March Poster

"Evil Little Weasels" Women's March Poster


"Spoiled Man-Children" Women's March Poster

"Spoiled Man-Children" Women's March Poster


Last minute addition...

"Standing Up" Women's March Poster

"Standing Up" Women's March Poster

Trapezium's Custom Beer Menu / Keith Fabry Video

Trapezium Brewing needed a bold, unique, and customizable interior tap menu sign, and that's exactly what we gave them. Custom designed down to the quarter inch, the sign features interchangeable beer names and prices that easily slot in and out of each row.

Keith Fabry did a fantastic job printing the interchangeable signs, as well as almost every other piece of on-site signage, not to mention fabricating the tap handles in-house.

They've made a great promotional video which prominently features our interior and exterior signage designs for Trapezium.

How Does It Feel?

"Bob Dylan is the father of my country. "Highway 61 Revisited" and "Bringing It All Back Home" were not only great records, but they were the first time I can remember being exposed to a truthful vision of the place I lived. The darkness and light were all there, the veil of illusion and deception ripped aside. He put his boot on the stultifying politeness and daily routine that covered corruption and decay. The world he described was all on view, in my little town, and spread out over the television that beamed into our isolated homes, but it went uncommented on and silently tolerated. He inspired me and gave me hope. He asked the questions everyone else was too frightened to ask, especially to a fifteen-year-old:"

“How does it feel... to be on your own?”

"A seismic gap had opened up between generations and you suddenly felt orphaned, abandoned amid the flow of history, your compass spinning, internally homeless. Bob pointed true north and served as a beacon to assist you in making your way through the new wilderness America had become. He planted a flag, wrote the songs, sang the words that were essential to the times, to the emotional and spiritual survival of so many young Americans at that moment."

"I had the opportunity to sing “The Times They Are A-Changin’” for Bob when he received the Kennedy Center Honors. We were alone together for a brief moment walking down a back stairwell when he thanked me for being there and said, 'If there’s anything I can ever do for you...' I thought, 'Are you kidding me?' and answered, 'It’s already been done.' - Bruce Springsteen

Trapezium Brewing Co.

Our first salvo of branding, design and packaging for Trapezium Brewing Company. Our team has worked for many months, beginning with comprehensive strategic positioning, target research, market and competitive analysis. We then partnered closely with the leadership at Trapezium to help identify and define their brand DNA and brand point of view.

At its core, Trapezium stands for boldness, optimism, individualism, grit – they believe in everyone's ability to Craft Your Own Luck.

Often in advertising, a new assignment or client is a brief opportunity to try your hand at steering the brand's ship. With Trapezium, A For Adventure had the honor of helping to build the ship in its entirety. A new confident voice in Virginia's craft beer renaissance.

Branding Trapezium was a lesson that there is no cookie-cutter, no shortcut or package deal to building a great brand. We built a full system of matching and relating visual touchpoints, handcrafted and suited for each unique application.

Haiku-like Illustrations by Jacob Thomas depict moments of chance or skill, built to grab your attention and curiosity in a crowded marketplace.

See much of the rest of the work in our WORK section, here >>

We'll be posting more of our interior and exterior design of the brewhouse and beer garden, as well as a myriad of other touchpoints as they are produced.

Instagram's Multiple Accounts Feature And 5-Dos And Don'ts Of Social Media Brand Management
instagram-multiple-accounts

Those of us who maintain not only our personal social media presence, but those of our business, employers, and clients are breathing a long-awaited sigh of relief as Instagram announces their new multiple accounts feature.

While constantly switching between multiple accounts, user names, and passwords has been made significantly easier, the addition of this feature highlights the delicate dance brand managers navigate throughout the week. For many, it can be a form of Brand Personality Disorder™ (BPD) – where do I stop and the brand begin?

As BPD becomes increasingly more common, we thought a few basic rules – dos and don'ts – might be in order:

5 BRAND DON'TS FOR SOCIAL MEDIA

5. Go easy on the discount offers. Sales are sometimes necessary not to mention effective, but constantly being on sale is not only boring for your followers, it cheapens your overall brand image.

4. DON'T post poorly lit, unappetizing, boring, irrelevant or simply bad photographs. Not all of us are born with an eye or technique for photography, but your brand's image is at stake, so class it up!

3. DON'T use comments to insert your brand into a conversation merely for exposure. Bad manners, yo.

2. DON'T over-hashtag #feelingblessed. Keep your hashtags relevant and specific to your posts #kanyewestlovesme

1. DON'T make yourself a brand mascot! More often than not, you personally are not the brand (unless you are). Your life, your cat, new car, and the dinner you are eating are all riveting, but are they the "brand", "on-brand" and serving the goals and strategies of the business and / or connecting with your customers or clients?

5 BRAND DOS FOR SOCIAL MEDIA

5. DO know who your brand is. Create an aesthetic, a tone of voice, and basic set of brand values and stick to them. It looks weird to be luxury one day and discount the next.

4. DO know who you're talking to. Why are they following you? How can you help, inspire, or inform them?

3. DO make a plan, a content calendar, a social media strategy. For brands, social media should not be a toy or a recreational device; it's a tool to accomplish your brand's goals, and if it isn't, it's a highly effective waste of your time – at best.

2. DO have something to say. Have a point of view. Create relevant content, whether it's written, drawn, filmed or photographed. I know it's a lot harder to make stuff than not to make stuff, but if your brand is boring, irrelevant, or simply absent, what message is that sending to your customers?

1. DO be a good friend! Celebrate your followers accomplishments. Take part in relevant discussions with your brand POV. Just like "real life", it's not always about you. It's about fostering community, affinity, and trying to make long-term friends / customers. :-)

What are your dos and don'ts?